May 052010
 

These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.

  • Google Analytics – powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer – allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
  • Microsoft adCenter Analytics – not publicly launched yet, but accepting invite requests.
  • Piwik – open source web analytics program
  • Site Meter – starts off as free, but charges for advanced features
  • Stat Counter – starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer – default log analyzer on many servers.
  • Analog – default log analyzer on many servers.
  • Awstats – another popular default log analyzer on many servers.

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