Social Media Optimization (SMO) has emerged as one of the most powerful forms of online marketing. In general, SMO includes strategically placing your product or brand in front of the millions of eyeballs that occupy, religiously, the social networking community.

Before you conclude that “social networking” is inconsistent with your target demographic, please read on – you’ll find that regardless of your target demographic SMO is the ultimate platform to strategically grow and spread buzz about your business or product.

In general, SMO is about generating buzz, lots of it. However, in the process of generating buzz SMO allows you to strategically build external links, increase website traffic, and proactively manage your brand.

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